A concept in development rethinking cat-boarding through enrichment,
design and environment.

“The Catree is a new progressive approach to cat boarding, designed around cat psychology and behaviour. Traditional catteries tend to fall into two categories: clinical indoor units built for efficiency, or decorative “cat hotels” with chandeliers and velvet beds that appeal more to humans than to the cats.

Having worked within these environments, it became clear there is a gap for something more considered, especially when compared to the progression seen in dog care, where environments are now designed around behaviour, stimulation, and social needs (e.g. dog daycares and dog play parks).

The Catree responds to this by focusing on an outdoor, pioneering design involving the trees, as it is set within a woodland environment. It brings elevation, fresh air, and sensory richness at the core. Simple and not complicated, it has the ability to be franchised.

It’s an environment that mirrors how cats instinctively use space, where every element supports feline behaviour, wellbeing, and a more natural way of being.

I’ve been working on The Catree for over two years, developing it as a long-term project. Having completed the 40-page business plan and pitch deck, I am looking for a mentor, partner or company within the pet care sector who can see the vision to help bring it to life.”

Pitch deck available upon request.